Senior Partner Marketing Manager

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

We are looking for a highly capable, self-directed Senior Partner Marketing Manager - Strategic Account Growth to help drive awareness and expansion for one of Motives strategic partnerships - the VEDR vendor program. In this role, you will develop a deep understanding of the partner GTM programs and identify and build target customer personas to be used by sales and marketing teams to acquire new customers, retain and grow existing segments, and increase revenue. You will be responsible for creating messaging and designing campaign strategies for the VEDR vendor partner program and supporting the sales team relevant to the program. You will act as the primary marketing contact for the VEDR vendor program, participating in regular team calls and marketing activities such as events, tradeshows, webinars, in-person meetings, and planning sessions. Additionally, you will act as the expert resource on offerings and processes for VEDR vendor partner program.

The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record in partner marketing and launching integrated marketing campaigns that generate leads. This is a unique opportunity to play a highly visible role in a fast-growing part of our business.

• Build detailed personas and gain a deep understanding of the markets our partners serve to help drive marketing programs.
• Work collaboratively with various stakeholders, including sales, product management, digital marketing, campaign, PR, and brand teams, to create and support go-to-market initiatives.
• Set targets, measure and track performance, analyze ROI from partner marketing programs, and drive operational improvements.
• Monitor industry trends and market competitors to support sales goals.
• Provide coaching to sales managers on the sales strategies aligned with partnerships.
• Develop and execute best-in-class marketing plans that drive awareness, accelerate new pipelines, and upsell opportunities.
• Orchestrate and exhibit at conferences/tradeshows to generate new leads.
• Work closely with Event Marketing and Field Marketing leaders to execute impactful partner and customer events.
• Identify new prospects to grow our customer database.
• Partner with design and marketing teams to build content and collateral (blog, website, slides, case studies, flyers, etc.) that reflect positioning and showcase the value and vision of our partnerships.

• Bachelors Degree in marketing or communications
• 7+ years of work experience of relevant work experience in partner or alliance marketing, field marketing, solution marketing, and demand generation in high-tech companies (start-up expertise preferred)
• Up to 20% travel
• Demonstrated success in marketing roles that are partner and public-facing
• Experience designing and executing marketing plans with enterprise-level partners
• Excellent writing and storytelling skills — has previous writing samples to point to
• Experience working with executive leadership
• Ability to plan and manage logistics and strategy for events
• Strong collaboration skills with sales, product, and marketing teams
• Thrives in a fast-paced environment, a high-energy go-getter capable of independent execution

Creating a diverse and inclusive workplace is one of Motives core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motives policy to require that employees be authorized to receive access to Motive products and technology.

#LI-Remote