Marketing Content and Social Media Specialist

POSITION: Marketing Content and Social Media Specialist

LOCATION: Remote
*Great Hearts is not able to hire employees from the following: California, Connecticut, D.C., Hawaii, Maryland, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oregon, Rhode Island, Washington, Wyoming; International

DEPARTMENT: Great Hearts Nova

REPORTS TO: Senior Director of Growth

FLSA: Hourly (40 hours per week), $23 per hour

Company Description

Great Hearts Academies is a non-profit charter management organization (CMO) that operates classical, preparatory, K-12 public charter schools. The Great Hearts purpose is to cultivate the minds and hearts of students through the pursuit of truth, goodness, and beauty. We serve over 20,000 students across Texas and Arizona, with expansion plans into more states. Great Hearts is dedicated to providing additional communities with access to our liberal arts model, and, as the network scales both locally and nationally, we aim to restore excellence to American public education. We proudly prepare students for success at the best colleges and universities in the nation, but we see our larger purpose as producing great-hearted graduates that are prepared to be intellectual, moral and engaged citizens.

Great Hearts Nova, from the Latin novus, is the newest Great Hearts entity designing, building, growing and scaling new educational models.

• January 2021: Great Hearts Online launched across Texas serving approximately 500 students
• August 2021: Great Hearts Online scaled to a public charter school in Arizona, serving over 600 students and a private school in Texas serving over 100 students.
• October 2021: Great Hearts Online in Texas closed as a private school and relaunched as a public charter with the passage of Texas Senate Bill 15.
• January 2022: Great Hearts Microschools launched as another, new educational model steeped in the Great Hearts purpose and culture.
• August 2023: Great Hearts Online included 9th grade in all Great Hearts Online schools

Position Summary

Great Hearts Online is seeking a full-time Marketing Content and Social Media Specialist to contribute to the growth of Great Hearts Online academies. The primary work will be to drive leads and awareness of virtual classical education opportunities for scholars that lie within Great Hearts Online.

Day to day, the Marketing Content and Social Media Specialist will:

-Design graphics and create content leveraging an omnichannel digital strategy

• Facebook
• Instagram
• Pinterest
• Spotify
• TikTok
• Email
• WordPress

-Design campaign-based assets for multiple states and markets, B2C and B2B initiatives including content and design strategy

• Live Models
• Flex Models
• Charter Funded
• ESA Funded
• Partnerships

-Maintain analytics on marketing content and leverage data to direct spending and content and design strategies

-Align copywriting strategy across social channels, including Facebook advertisements to increase engagement and reach through compelling communication

-Develop and maintain a strategic social calendar

Qualifications, Competencies, and Strengths

• Bachelor’s degree in business and or marketing
• Minimum 3 years of sales or customer service experience; knowledge and experience in charter schools is preferred
• Demonstrated success in relationship building and taking people from interest to all-in on a product, service or idea
• Excellent oral and written communication skills
• Fantastic relationship and trust builder
• Highly goal-oriented
• An influencer personality with an understanding of how to direct the conversation
• Fluency with technology: Microsoft Outlook Suite, Google Suite, HubSpot, SchoolMint, Canopy/School Axis
• Fluency with Canva, Canvas Learning Management System (LMS) and other LMSs preferred
• Ability to work autonomously and to demonstrate strong time management and organizational skills
• Ability to respond appropriately to feedback, mentoring and coaching
• Interested and skilled in a fast-paced, remote work environment that is filled with change
• Incredible interpersonal communication skills, empathy, honesty, and teamwork

Type of clearance:

• Must possess or obtain a valid Arizona Department of Public Safety fingerprint clearance card and I9 clearance.
• Physical functions: Requires but is not limited to standing, sitting, repetitious hand and body movements, bending, squatting, and reaching.
• This description reflects management’s assignment of essential functions; it does not exclude or restrict the additional tasks that may be assigned.

Great Hearts Academies is an Equal Opportunity Employer.

Additional information can be found at www.greatheartsamerica.org/careers.

Job Type: Full-time

Pay: $23.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelors (Required)

Experience:

• Sales or Customer Service: 3 years (Required)
• Microsoft Outlook Suite: 1 year (Required)
• Google Suite: 1 year (Required)

Work Location: Remote