Content Marketing Manager

Content Marketing Manager

Our brand and content team is central to sharing isolveds story. We surface opportunities to tell that story through customers, employees, partners and research, and we showcase it across all earned, owned and paid media channels. We produce, publish and promote assets across a variety of formats, supporting our colleagues and extending awareness and advocacy for isolved as an employer, product and services brand as well as a world-class partner brand. As a centralized brand and content team, we believe in over-communicating and over-collaborating. Its not uncommon for a member of brand and content to work with a dozen different teams in a single week - making this role a highly impactful and visible one!

As part of a fun, upbeat, and goals-driven brand and content team, you will have the opportunity to develop content assets, write for marketing campaigns and manage content operations. For campaign writing, you will work closely with demand-generation marketing to conceptualize and create high-conversion campaigns for the entire buyer journey to increase pipeline opportunities. You will also work closely with product marketing to align campaigns with product messaging and value, as well as the creative and operations team to see a campaign through completion. In addition to developing your own content such as case studies, blogs and eBooks, you will leverage existing content (e.g., eBooks, whitepapers, analyst reports) to create optimized landing pages, ad copy, email copy and editorial materials that are aligned with each business unit you support. This highly motivated and organized individual will also be responsible for content operations, including routing content requests to themselves and other members of the content team within our project-management tool, quality assurance (i.e., implement quality control measures to maintain high standards of content integrity and relevance), performance analysis (e.g., monitor KPIs) and content governance (e.g., approval workflows, version control, content archiving).

Were seeking a highly motivated and strategic individual who can generate engaging content, guide peers toward the most-optimized campaigns, repurpose materials to support the buying journey and manage content operations.

Responsibilities:

• Produce marketing copy that boosts brand awareness through thought leadership and aligns with campaigns to advertise the value of isolved products and services.
• Develop and enforce content governance policies, including brand guidelines, rights management, version control and compliance requirements.
• Ensure adherence to copyright laws, licensing agreements and other considerations related to content usage.
• Collaborate with SEO manager to optimize content for targeted keywords.
• Strategize ways to extend the shelf-life of content assets.
• Deliver engaging content in a variety of formats, including blogs, infographics, eBooks and video scripts.
• Measure success of content campaigns and identify areas of opportunity.
• Align with demand generation teams on a regular cadence to decipher assets and targets for campaigns, and develop content as needed.
• Interview customers and partners and write compelling case studies.
• Measure the reach of pillar pieces and supporting assets to show the true impact of each campaign.
• Identify inefficiencies in content production workflows and implement solutions to streamline processes.
• Establish best practices and standard operating procedures for content creation, editing and publishing.
• Liaise with internal teams to gather requirements and facilitate content production.
• Monitor content performance metrics (e.g., engagement, conversion rates) and derive insights to inform content optimization strategies.

Essential Requirements

• Can-do, positive attitude is an absolute must.
• At least 3-5 years proven experience in copywriting or editorial roles.
• Understanding of the B2B SaaS space (HCM experience is highly preferred)
• Skilled at writing for a variety of audiences, including prospects, customers, brokers and service bureaus.
• Well-versed in AP style writing guidelines
• Love of language and storytelling
• Critical-thinker and problem solver
• Strong writing, spelling and grammar skills
• Ability to work in a fast-paced environment.
• Good communication skills and knack for collaborating with multiple stakeholders.
• Willing to accept and adapt to feedback, yet a steward of brand consistency, voice and goals.
• Creativity and passion for finding new ways to engage audiences through copywriting.
• Experience with project management tools such as Asana.
• Familiarity working with content management systems.
• Skilled at writing for target audiences throughout every stage of the customer journey
• Apt at writing in a variety of formats, including headlines, emails, blogs, bylines, PowerPoints, video scripts, infographics, eBooks, etc.
• Capable of writing in a conversational tone, with attention-grabbing elements to engage audiences .
• Skilled at extending the life of content by finding new ways to upcycle and repurpose assets.
• Editorial experience will be strongly considered.