Senior Manager, Field Marketing

OPPORTUNITY TO ENHANCE YOUR CAREER - Its about exceeding your potential.

As the Sr. Manager of Field Marketing for North America, youll spearhead the strategic planning, execution, and delivery of high-impact marketing initiatives to drive lead generation and pipeline growth. This pivotal role reports directly to the VP of Marketing for Korn Ferrys digital products. Youll play a central role in fostering collaboration between Sales, Marketing, and partner engagements. 

KEY RESPONSIBILITIES

• Develop and execute comprehensive field marketing strategies to generate leads and drive pipeline growth in North America.
• Collaborate closely with Sales, Marketing, and other key stakeholders to ensure seamless integration and alignment of marketing initiatives, development of campaign materials, etc.
• Drive and oversee the planning and execution of impactful online and in-person events, campaigns, and programs tailored to diverse buyer and product segments.
• Analyze and report on the performance of field marketing activities, leveraging insights to optimize future strategies and investments.
• Establish and maintain strong relationships with key stakeholders, fostering a culture of collaboration and shared goals across departments.
• Collaborate with internal teams (sales, product management and marketing) on creation, messaging, content development, design and logistics in relation to events and regional campaigns.
• Exhibit high working standards when managing a budget and while organizing integrated marketing activities in the regions.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Experience in Field Marketing and events with enterprise SaaS experience, HCM or other directly related experience is a plus.
• Proven track record of successfully developing and executing field marketing strategies that drive lead generation and pipeline growth.
• Strong understanding of sales and marketing alignment, with the ability to collaborate effectively with cross-functional teams.
• Exceptional communication, leadership, and interpersonal skills.
• Ability to thrive in a dynamic, fast-paced environment, demonstrating adaptability and a solution-oriented mindset.
• Strong organizational and project management skills.

EDUCATION

• Bachelors degree in related field highly preferred.

Information :

• Company : Korn Ferry Executive Search - US
• Position : Senior Manager, Field Marketing
• Location : United, PA
• Country : US